In 2014, Avesta Group implemented its skills as cultural planner to participate in Beirut art museum revival.
In October 2013, the Association for the Promotion and Exhibition of the Arts in Lebanon (APEAL) launched an architectural competition for the planning and design of a new Modern and Contemporary art museum in Beirut, the Beirut Museum of Art (BeMA).
The site is located in the heart of Beirut, at what was once a major crossing point along the old Civil War demarcation line where two vital arteries connect diverse communities. The Université Saint Joseph owns the plot.
BeMA’s Collection is composed of three separate loan collections, which together provide a comprehensive overview of Modern and Contemporary Lebanese art. The first, a collection promised by the Lebanese Ministry of Culture, makes up the vast majority of the works given to the museum and consists of over 2,300 paintings and works on paper. The second, a collection of 700 paintings and works on paper belonging to the KA (Abraham Karabajakian and Roger Akoury) Collection, covers a range of Modern and Contemporary artists. The third, a collection of 150 pieces including paintings, works on paper, artist sketchbooks and sculptures, belongs to the collection of Claude Lemand.
With a focus on modern and contemporary art from Lebanon and the Middle East, BeMA is envisioned as a cultural hub that will encourage local artistic creation, foster dialogue and enable cross-cultural collaboration.
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