Football Hall of Fame

In 2019, Avesta Group was commissioned to develop a concept for a Football Hall of Fame in London, UK.

Celebrating the Art of Football – the Beautiful Game

The Football Hall of Fame is all about the celebration of football as an Art with its own incredible artists. It aims at enabling fans, press, players and people that have been part of the game to become part of history. It aspires to develop an experience that celebrates the game, the fans and the history. Its goal is to create a place where someone can feel, read, touch, hear, see and smell football in all its emotion - a destination - physically and virtually to honor the sport, the people and the history.

An immersive experience through the game

The Football Hall of Fame addresses everyone from the football expert to the neophyte and proposes diverse interactive content adapted to all kinds of audience. 

Using innovative interpretation tools, based on the newest technologic innovations, it offers visitors the chance to dive into the football universe from the team’s cloakrooms to the craziness of a stadium during a match.