In 2012, Avesta Group worked on this spectacular project in Baku, dedicated to celebrating Azerbaijan modernity.
Azerbaijan and its capital, Baku, wanted to build a world-class cultural centre to reflect the country's modernity and to encourage learning, inspiration and exchange of ideas while respecting a shared cultural heritage. The Heydar Aliyev Center is not only Azerbaijan's first cultural centre but, with its 50,000 sqm, it is also the largest centre of its kind in the Caucasus and Middle-Asian region. Recognized as one of the world's masterpieces of architecture, the Heydar Aliyev Center immediately became an architectural and identity landmark, a signature of Baku and modern Azerbaijan.
Avesta Group relied on Zaha Hadid's iconic architecture to develop a broad strategic plan. By intervening in the entire project from design to implementation, Avesta Group has created a real identity at the cultural centre. Avesta Group’s field of action focused on the concept and positioning of the future institution, branding strategy, exhibition planning, public programmes, operations, recruitment and training of over 250 staff members.
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